Spotlight
Bringing brandsback to life
Branding and design have always been fundamental to TAXI. We breathe new life into brands that are in need of a facelift. Sometimes we take a holistic approach that begins with strategy and a new brand identity. Or we start with a design-focused idea that is engaging on both a visceral and intellectual level. Here are a few examples of how we’ve used design to resuscitate brands and businesses.
Spotlight
ARE YOU ANATHLETEOR SOMETHING?
If MiO changes your water, MiO Sport changes the game. For the launch of MiO Sport, we took regular office-worker Calvin and, with just a simple squirt, transformed him from paper-pusher to college athlete to top-draft prospect to shoe endorser to world-class phenom right before your eyes. We also included a series of hidden videos to air with the spot on YouTube that allows viewers to get to know these personas in a little more detail.
Spotlight
Get Snuggled
TAXI nabbed a Silver OBIE for excellence in outdoor advertising at the 71st OBIE Awards Gala on May 21, 2013, for the “Get Snuggled” campaign. Our campaign posters were printed on soft Snuggle-washed fabric andinstalled in malls, public walkways, and GO trains to demonstrate the softness and freshness of Snuggle fabric softener. We invited passersby to touch theposters and “Get Snuggled.”