Do you know how hard it was for a caveman to catch a woolly mammoth for dinner? It was really, really hard. And he wasn’t the only poor bastard who had a hard time eating well in his day. Knights, cowboys, Vikings and even peasants all endured tough times, especially mealtimes. But something tells us they would have loved Boston Pizza’s new Pizzaburger. So eat one for them. They’ll rest easier knowing you ate one in their honour.
The PizzaburgerView Project
TAXI nabbed a Silver OBIE for excellence in outdoor advertising at the 71st OBIE Awards Gala on May 21, 2013, for the “Get Snuggled” campaign. Our campaign posters were printed on soft Snuggle-washed fabric andinstalled in malls, public walkways, and GO trains to demonstrate the softness and freshness of Snuggle fabric softener. We invited passersby to touch theposters and “Get Snuggled.”
Get SnuggledView Project
Branding and design have always been fundamental to TAXI. We breathe new life into brands that are in need of a facelift. Sometimes we take a holistic approach that begins with strategy and a new brand identity. Or we start with a design-focused idea that is engaging on both a visceral and intellectual level. Here are a few examples of how we’ve used design to resuscitate brands and businesses.
Taxi Branding + DesignView Project