Spotlight
Bringing brandsback to life
Branding and design have always been fundamental to TAXI. We breathe new life into brands that are in need of a facelift. Sometimes we take a holistic approach that begins with strategy and a new brand identity. Or we start with a design-focused idea that is engaging on both a visceral and intellectual level. Here are a few examples of how we’ve used design to resuscitate brands and businesses.
Spotlight
The Joy of Effectiveness
TAXI nabbed a Silver Effie for effectiveness at the 45th annual North American Effie Awards for Boston Pizza’s “The Joy of Finger Cooking” campaign. At the centre of the campaign was the world’s first cookbook for people who just don’t want to cook – men.
Spotlight
EAT ONE FOR ALLTHOSE WHO COULDN'T
Do you know how hard it was for a caveman to catch a woolly mammoth for dinner? It was really, really hard. And he wasn’t the only poor bastard who had a hard time eating well in his day. Knights, cowboys, Vikings and even peasants all endured tough times, especially mealtimes. But something tells us they would have loved Boston Pizza’s new Pizzaburger. So eat one for them. They’ll rest easier knowing you ate one in their honour.