Canadian Tire turns a cannonball into a bowling ball.

We packed up some drill bits and headed to a fort in Halifax to test them for life in Canada.


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Tims Next Door

If you’re a fan of Tim Hortons, well this might be the Tims of your dreams. We have set out to prove that Tim Hortons isn’t just neighbourly, but they are in fact your neighbours with this fully functional pop-up Tim Hortons Restaurant in a residential home in Calgary. They set it up over night and opened to the pubilc at 6:00am.


TAXI kills it at The PROMO! Awards

What a great night for TAXI at the PROMO! Awards. Continuing an impressive run, the Canadian Tire Ice Truck won "Best of Show", and several other awards, including Gold for "Most Innovative Idea or Concept". The final tally was an incredible 11 awards for work from across the network. Kraft picked up multiple silvers for Kraft Dinner and Mio. BP picked up Gold and Silver for Rib Stain Camo. Lanctôt Ltée /Louisville Slugger picked up Gold and Silver for Priceless Bat. The PROMO! Awards celebrate the best Canadian Brand Activation programs and are judged by a panel of senior industry execs who look for breakthrough creative, strategic brilliance and outstanding results.