TAXI nabbed a Silver OBIE for excellence in outdoor advertising at the 71st OBIE Awards Gala on May 21, 2013, for the “Get Snuggled” campaign. Our campaign posters were printed on soft Snuggle-washed fabric andinstalled in malls, public walkways, and GO trains to demonstrate the softness and freshness of Snuggle fabric softener. We invited passersby to touch theposters and “Get Snuggled.”
Get SnuggledView Project
TAXI nabbed a Silver Effie for effectiveness at the 45th annual North American Effie Awards for Boston Pizza’s “The Joy of Finger Cooking” campaign. At the centre of the campaign was the world’s first cookbook for people who just don’t want to cook – men.
The Joy of Finger CookingView Project
Branding and design have always been fundamental to TAXI. We breathe new life into brands that are in need of a facelift. Sometimes we take a holistic approach that begins with strategy and a new brand identity. Or we start with a design-focused idea that is engaging on both a visceral and intellectual level. Here are a few examples of how we’ve used design to resuscitate brands and businesses.
Taxi Branding + DesignView Project