What a great night for TAXI at the PROMO! Awards. Continuing an impressive run, the Canadian Tire Ice Truck won "Best of Show", and several other awards, including Gold for "Most Innovative Idea or Concept". The final tally was an incredible 11 awards for work from across the network. Kraft picked up multiple silvers for Kraft Dinner and Mio. BP picked up Gold and Silver for Rib Stain Camo. Lanctôt Ltée /Louisville Slugger picked up Gold and Silver for Priceless Bat. The PROMO! Awards celebrate the best Canadian Brand Activation programs and are judged by a panel of senior industry execs who look for breakthrough creative, strategic brilliance and outstanding results.
Photography is fun! And everyone does it. That's why Blacks has launched its new brand platform “Playground for Photography”.
Blacks Playground for PhotographyView Project
To mark National Drowning Prevention Week, seventy-five sand angels were created at Vancouver’s English Bay beach to commemorate each of the lives lost to drowning in British Columbia last year.