Spotlight
ARE YOU ANATHLETEOR SOMETHING?
If MiO changes your water, MiO Sport changes the game. For the launch of MiO Sport, we took regular office-worker Calvin and, with just a simple squirt, transformed him from paper-pusher to college athlete to top-draft prospect to shoe endorser to world-class phenom right before your eyes. We also included a series of hidden videos to air with the spot on YouTube that allows viewers to get to know these personas in a little more detail.
Spotlight
Bringing brandsback to life
Branding and design have always been fundamental to TAXI. We breathe new life into brands that are in need of a facelift. Sometimes we take a holistic approach that begins with strategy and a new brand identity. Or we start with a design-focused idea that is engaging on both a visceral and intellectual level. Here are a few examples of how we’ve used design to resuscitate brands and businesses.