Spotlight
ARE YOU ANATHLETEOR SOMETHING?
If MiO changes your water, MiO Sport changes the game. For the launch of MiO Sport, we took regular office-worker Calvin and, with just a simple squirt, transformed him from paper-pusher to college athlete to top-draft prospect to shoe endorser to world-class phenom right before your eyes. We also included a series of hidden videos to air with the spot on YouTube that allows viewers to get to know these personas in a little more detail.
Spotlight
Bringing brandsback to life
Branding and design have always been fundamental to TAXI. We breathe new life into brands that are in need of a facelift. Sometimes we take a holistic approach that begins with strategy and a new brand identity. Or we start with a design-focused idea that is engaging on both a visceral and intellectual level. Here are a few examples of how we’ve used design to resuscitate brands and businesses.
Spotlight
EAT ONE FOR ALLTHOSE WHO COULDN'T
Do you know how hard it was for a caveman to catch a woolly mammoth for dinner? It was really, really hard. And he wasn’t the only poor bastard who had a hard time eating well in his day. Knights, cowboys, Vikings and even peasants all endured tough times, especially mealtimes. But something tells us they would have loved Boston Pizza’s new Pizzaburger. So eat one for them. They’ll rest easier knowing you ate one in their honour.