When Paul Lavoie and his partner Jane Hope opened TAXI in 1992, the game changed. With his maverick attitude, skeptic’s eye, and extraordinary creative mind, he helped redefine advertising. Paul successfully combined the disciplines of branding, advertising, and design with a passion for disrupting the conventional. He has since overseen the expansion of the TAXI network into seven offices across Canada, the US, and Europe.
In 2006 Paul became the youngest inductee of the Canadian Marketing Hall of Legends and was listed by Creativity magazine among the 50 most influential creative minds of the last 20 years. Two years later, Marketing magazine named Paul one of the 10 most influential pioneers in Canadian marketing over the past century.