Fresh off the heels of a stint as EVP, Global Director of Creative Integration at Arnold Worldwide, Frank Sanni joined TAXI New York as Director of Strategic Planning. Prior to Arnold, Frank worked at Havas’ Euro RSCG, IPG’s creative hothouse Amster Yard, and boutique agencies DiNoto Lee and OWN+P. In addition to helping establish the planning discipline at Omnicom’s TracyLocke, Frank continued to master his craft at innovation consultancy Fusion 5.
He brings with him a uniquely robust skill set in advertising, integrated marketing, and digital strategy and design. His experience as co-founder of a digital studio and consultancy rounds out his digital cred, giving him the insight and knowledge clients need in order to successfully navigate the rapidly evolving interactive and emerging media landscape. He applies his expertise to help drive integrated thinking and innovation throughout the creative process and develop engaging, media-agnostic marketing programs. He’s been involved with award-winning and commercially successful initiatives for a broad range of brands, including Pepsi, Coca-Cola, NBC Universal, Yahoo!, Carnival Cruise Lines, New Balance, Gillette, Bacardi, Hershey’s, DaimlerChrysler, and Disney.