Another outtake from the Taxi holiday card.

Stay tuned …

I know this killer PSA has already had its day on the TAXI blog but I thought it deserved a wee bit of back story!  I have been an active committee member of The Boobyball for aproximately 5 years .  It is a fund raising event very close to my heart.  The Save the Boobs video was created to promote The 8^th Annual Boobyball which was held on October 2^nd 2009—where over 1000 people attended! This event was conceived by two close friends of mine, Amanda Blakley and Ashleigh Dempster of The Society Toronto. The event was started in 2002 to support one of Amanda’s very best friends—a vibrant, active young woman, Sarah O’Regan who was diagnosed at 23 years of age with stage 4 breast cancer. In 2008, they approached Rethink Breast Cancer to create a new grant through funds raised via the Boobyball. They were looking for a project that was aligned with Rethink’s goal of filling the gap in services and resources for young women affected by breast cancer.  Thus THE BOOBY INNOVATION GRANT was born. The objective of the Booby Innovation Grant (BIG) is to encourage and provide support services for newly diagnosed young women with breast cancer and to empower young breast cancer survivors.  click here for more info on the Booby Innovation Grant .

To date, the Boobyball has raised just shy of a million dollars for the breast cancer cause. The Save the Boobs PSA has allowed The Boobyball the media attention around the world, which it is so deserving of.

Today I was reminded just how good this opening sequence is. Skateboarding is awesome and is truly one of the places to find directors and filmers pushing the boundaries of what athletes and artists can do when they work together to make something magical.

Next time you need to be inspired, check a skateboarding video. Another highlight below.

http://www.youtube.com/watch?v=z5T3x3c97Fk

The subtitles provided make it simpler to hear the words. Still amazing tho.

This is TAXI’s latest piece in support of the One Laptop Per Child program.

Knowing that animation was going to play a key role in the creation of this short, we worked with The Ebeling Group and XYZ Studios in Australia to create something that was both polished yet innocent and child-like.

The animation was married with actual photographs, giving it a fresh feel and creating life in an otherwise desolate landscape. Much like the song, where each letter of the alphabet is connected to the one before it – each element of the animation, photography and lyrics was dependent on the other to build a fluid story with seamless transitions.

For more info on OLPC or to donate a laptop please visit laptop.org

The YouTube Reporters’ Center is a new resource designed to help citizen journalists learn more about how to report the news. It features some of the nation’s top journalists and news organizations sharing instructional videos with tips and advice for better reporting.

YoutubeTube Reporters’ Center