Sometimes being “the best there is, the best there was, and the best there ever will be” just ain’t enough.

Many of you by now have seen our man, El Tabador, but you haven’t seen him like this…

Visit out our new Koodo YouTube channel  for a unique opportunity to “Get in the Ring” with El Tabador himself and make your move against the evil Bloatimus Contractimus.

Also check out “Man Behind The Mask”, a documentary about who El Tabador really is with never-before-seen interviews with the one-and-only Bret “the Hitman” Hart.

Check it out at  http://www.youtube.com/koodo and become fans of El Tabador on Facebook! www.facebook.com/koodo

Strategy Magazine puts Koodo’s El-Tabador in the spotlight:

Launched last month, the effort developed by Toronto-based Taxi 2 with media handled by Toronto-based Media Experts, features a new Koodo character, the masked mobile revolutionary El Tabador. The animated Lucha Libre fighter promotes the telco’s $0 Tab offering – a phone without a fixed-term contract – through cinema and TV spots, online content and a game, wild postings, TSAs and OOH ads with the tagline “Tab in for phone freedom.”

Full Article

This post is a little belayed, but TAXI had a great night at the Cassies this year.  We brought home awards for MINI, Koodo, and Harlequin.  Congrats to all involved.

Here’s the Marketing Mag article with all the night’s winners.

PS – can anyone spot the camera hog?

The Angry WHOPPER!
The creative hits the world today with :30 and :15 TV spots, radio and online driving to burgerking.ca/getangry. Through the use of your webcam and mic you will be challenged to scream in to your computer to see if you are fit or “angry” enough to eat the Angry Whopper.  Your anger is then judged and shown on your face while our angry v/o taunts you to try again until you reach the ultimate “Epic Angry Whopper Anger”.
Word on the street is that this is the first commercial use of face-tracking technology in Canada and perhaps the U.S. so needless to say it was a big task.

Great job everyone!