Strategy Magazine’s editor Mary Maddever writes:

“TAXI was chosen as Strategy’s agency of the decade because they came out on top in several criteria areas. The agency always scores high in Strategy’s Creative Report Card tally, which entails a body of nationally and internationally awarded work each year. They’ve also won Agency of the Year repeatedly, so the work gets kudos from our marketer readership as well as creatives. They’ve had impressive growth across Canada as well as New York, and now Europe, without losing a beat creatively, and kept the bottom line healthy and culture intact. Plus, the number of long-running campaigns for longstanding clients says a lot about strategic chops – as well as tenacity . . . who could win a creative cage match with Lavoie, Mykolyn and Guenette?”

Click HERE to read the full Strategy Magazine article, There’s No Stopping TAXI.

It was a spooky friday at TAXI toronto. Boo!

Gowalla has announced a new feature that will allows users to find places to try based on popular experience rather than where people check in most. Users will be able to share their best place to go for coffee, the best date night locale and more. Essentially, Highlights offers a way for people to find the best places based on experience rather than attendance.

Although the experience categories are not fully flushed out right now, it’s a good step forward. Gowalla is adding another level of engagement to their platform, and it’s one that makes the service a little more human.

It’s great to know where you’re friends are and where they’ve been, but as humans we need more filters than that. In real life, I wouldn’t call up my friends and ask them to list the places they’ve been in the past week. I want to know where they’ve been that they liked, or would recommend. Highlights isn’t perfect, but it’s a tiny step towards making interactions more rooted to our values and needs.

Via Mashable

MediaPost featured an article on TAXI New York’s web and mobile application, Food Content Alerts.  Click below for the full article.

“More than 70 million people living in the United States and Canada suffer from some form of food sensitivity, ranging from food allergies to intolerances, according to TAXI New York. The agency created a free Website that allows food allergy sufferers to effectively manage their sensitivities through the creation of ‘safe food’ lists and forums to communicate with people with similar food restrictions.”

Full Article

Stay tuned …

MEXICO CITY – Each pink taxi comes with a beauty kit, a GPS system and an alarm button.
The new fleet of 35 cabs in Mexico’s colonial city of Puebla are driven exclusively by women and don’t stop for men. The cabs cater especially to those tired of leering male drivers. Story from MSNBC.

On Thursday, TAXI had our first Scotch Night. Around twenty brave souls of varying degrees of scotch-lovingness showed up. Everyone drank. Not everyone left.

Biggest surprise of the night? The wonderful pairing of scotch and Corn Pops.