TAXI’s Dave Watson was featured in this weeks Strategy Magazine article, Design Trends, which focuses on branding work done for The Carlton Hotel:

“I call it anti-technology or anti-machine,” says Dave Watson, CD design North America at Taxi, referring to a recent proliferation of seemingly hand-crafted design – found on everything from magazine editorial pages to movie credits (think Juno). “Designers are really yearning for the days of yore when print was king…Sometimes when you look at design, especially modern design, although beautiful, it could be considered a little cold. I think people are looking for warm communications and something that speaks to them on an intuitive level.”

Full Article

Also, Dave Watson’s mindmap of the design thinking process was featured.

Click here to check it out.

TAXI’s own Joanne Arfo was published in the Globe and Mail.
Check out the article here.

Megan Meagher from the NYC office had a fantastic article published in Advertising Age this week…

Marketers love Gen Yers. They’ve got roughly $200 billion in disposable income, and they aren’t afraid to spend it on clothes, designer sneakers, alcohol, fast food, cellphones and video games. I’m familiar with the lackadaisical spending habits of Gen Yers, because I am one, and until last fall, I, too, splurged on things such as a Wii and an iPhone.

But I’m a changed person, thanks to this recession. I eat more meals at home and actually pay attention to the price of groceries. Living on my own for the first time, I find myself buying and using more household products, from dishwasher soap to stain remover.

Read the rest of the article on Adage here.