via AdAge:

After more than a year of consumer research and agency brainstorming, McDonald’s global chief marketing officer unveiled an updated take on its iconic, 7-year-old “I’m Lovin’ It” campaign today before an audience of 15,000 franchisees, marketers and suppliers.

click for video

I don’t think anyone could miss this while picking up their luggage.

“To raise awareness of Visa’s sponsorship of the Pompeii exhibit at our National Museum, we greeted all visitors to Wellington Airport with a lava flow that ran around the baggage carousel. Complemented by traditional media, this ambient execution made sure nobody could miss our message.”

Spotted at: I believe in Advertising

I’m used to pretty rad collaborations. NIKE x DQM, Burton x Futura, Colette x GAP. But those are strictly based in the streetwear/clothing world. When I was a kid I used to grab a Popular Science magazine at the library to see what the future was to hold. Those first few pages shat showed concept flying vehicles, hovering skateboards etc. always enchanted my young mind. Even Star Trek, looked to the pages of Popular Science to blend science fact with science fiction.

Now partnered with Google, Popular Science has offered up its entire “137-year archive for free browsing. Each issue appears just as it did at its original time of publication, complete with period advertisements.”

Now get to searching and browsing some old Pop Sci!

You’ve seen it. You’ve shared it. You’ve quoted it. Hell, you may have even blogged about it. But do you know how he ended up on the horse? Check out the interview with the creative team behind the ad to find out.

I know this killer PSA has already had its day on the TAXI blog but I thought it deserved a wee bit of back story!  I have been an active committee member of The Boobyball for aproximately 5 years .  It is a fund raising event very close to my heart.  The Save the Boobs video was created to promote The 8^th Annual Boobyball which was held on October 2^nd 2009—where over 1000 people attended! This event was conceived by two close friends of mine, Amanda Blakley and Ashleigh Dempster of The Society Toronto. The event was started in 2002 to support one of Amanda’s very best friends—a vibrant, active young woman, Sarah O’Regan who was diagnosed at 23 years of age with stage 4 breast cancer. In 2008, they approached Rethink Breast Cancer to create a new grant through funds raised via the Boobyball. They were looking for a project that was aligned with Rethink’s goal of filling the gap in services and resources for young women affected by breast cancer.  Thus THE BOOBY INNOVATION GRANT was born. The objective of the Booby Innovation Grant (BIG) is to encourage and provide support services for newly diagnosed young women with breast cancer and to empower young breast cancer survivors.  click here for more info on the Booby Innovation Grant .

To date, the Boobyball has raised just shy of a million dollars for the breast cancer cause. The Save the Boobs PSA has allowed The Boobyball the media attention around the world, which it is so deserving of.

Volkswagen has created a new theory based on the idea that creating something as simple as fun is the easiest way to change people’s behaviour for the better. This is a very nice invitation to think and act differently to help others and the environment. Great work VW!

The Fun Theory in action:

(This one has more than 4 millions views on YouTube!)

Any ideas? You have until Nov 15th to enter the Fun Theory Awards on http://www.thefuntheory.com/

Following in the footsteps of Tourism Queensland’s ‘Best Job In The World’ campaign, Coca-Cola is launching ‘Expedition 206′  campaign, a that will run will throughout 2010. The public will choose the team that will undertake the journey from a shortlist of nine finalists.

The expedition will begin on 1 January in Madrid and will be documented via the official Expedition 206 website as well as on Facebook, YouTube, Twitter and Flickr.

You can cast your vote on http://www.expedition206.com/

Source: BrandRepublic

Beautiful Light graffiti by LICHTFAKTOR for Talk Talk. A Commercial by Noah Harris – Blink Ink. Johannesburg July 2009.