Move marks a return to integrated communications roots.

(Tuesday January 18, 2011) MONTREAL – Christian Quenneville, currently Vice-President, Executive Director at Nurun in Montreal, joins TAXI Montreal as General Manager early February. Quenneville will report to TAXI Canada President Jeremy Gayton and share leadership responsibility for the agency with Dominique Trudeau, Executive Creative Director and former colleague. The news was announced today by Jane Hope, TAXI Co-Founder and Interim GM, TAXI Montreal.

Quenneville, whose career path has taken him from roles as a producer, account manager, strategic planner and ultimately business leader managing digital integration within full service agencies including McCann, Ogilvy, and Cossette before joining the dedicated digital business Nurun in 2008. This move marks a return to integrated communications. “TAXI has always been at the forefront of reaching the consumer wherever, whenever, and has an unrivaled arsenal of skill and talent to get it done,” remarked Quenneville “I see my role as making sure that TAXI Montreal is firing on all cylinders.”

A Franco Quebecker schooled in Ontario, Quenneville began his career in Toronto in ’97 came to Montreal in ’02 and spent ’07 in New York before returning to Montreal in ’08. “Christian’s openness to collaboration not only across disciplines but across the TAXI network in markets that he is familiar with makes him a tremendous asset.” stated TAXI Canada President, Jeremy Gayton.

Quenneville has a proven track record of affecting change and leading teams to generate innovative communication solutions that have consistently exceeded business objectives for brands such as Amex, Bell Canada, Coca Cola, Dairy Farmers of Canada, General Motors of Canada and the U.S. Coast Guard. He is a frequent public speaker including Journee Infopresse and Intracom, and his work has been recognized by the Boomerangs, Digital Marketing Awards and the New York Festival among others.

TAXI, recently acquired by WPP, has been engaged in a series of planned staff changes aimed at revitalizing the TAXI offer in Montreal where the company was founded in 1992. “I sincerely thank our clients who have shown such patience and support for these changes.” stated Jane Hope.

Strategy Magazine’s editor Mary Maddever writes:

“TAXI was chosen as Strategy’s agency of the decade because they came out on top in several criteria areas. The agency always scores high in Strategy’s Creative Report Card tally, which entails a body of nationally and internationally awarded work each year. They’ve also won Agency of the Year repeatedly, so the work gets kudos from our marketer readership as well as creatives. They’ve had impressive growth across Canada as well as New York, and now Europe, without losing a beat creatively, and kept the bottom line healthy and culture intact. Plus, the number of long-running campaigns for longstanding clients says a lot about strategic chops – as well as tenacity . . . who could win a creative cage match with Lavoie, Mykolyn and Guenette?”

Click HERE to read the full Strategy Magazine article, There’s No Stopping TAXI.