I love this. Levi’s is about to launch a new campaign (for the tiny sum of $55 million) and filmed it entirely in a grim, run-down little town near Pittsburgh. The theme of the campaign, which is for their new work-wear line, is “We Are All Workers,” which explains the choice of working class locale for the shoot.

So what’s so special about that? Well, Levi’s has made a commitment to turn the fortunes of the town around and will be chronicling its progress.

If you want to feel all warm and fuzzy about a big American corporation, here’s the Globe’s article (including a video and photos):

Professor Fletcher’s invention of the CellScope, which is a Nokia device with a microscope attachment, was the inspiration for a teeny-tiny film created by Sumo Science at Aardman. It stars a 9mm girl called Dot as she struggles through a microscopic world. All the minuscule detail was shot using CellScope technology and a Nokia N8, with its 12 megapixel camera and Carl Zeiss optics.

We have all seen the trend in stunning light graffiti stop motion effects but this takes it to a new level using the iPad.

Read more at the Dentsu London blog:

dentsulondon.com/​blog/​2010/​09/​14/​light-painting/​

Released last Thursday, the decision to ditch the antiquated Compact “I haven’t bought one in 6 years” Disc and focus the icon on the music note, has caused quite the uproar. The new version of the icon seems to be following the standard “more is more” approach of on screen design: drop shadows, glows, bevels, gradients? – as quoted by this great article called Loony Tunes by Clinton Duncan on Brand News.

See the full article here well worth the read even just for the quote from steve jobs (in response to an email say the logo “really sucks”, Mr Jobs was rather pointed “We disagree. Sent from my iPhone”. Boom.)

There’s been an outpouring of  on Twitter (and a fake Twitter profile), a facebook page has been set up, but the best so far is from online screen grab sharing slash social networking site Dribbble. The site is overflowing with designers trying to out-do Apples icon.

Gowalla has announced a new feature that will allows users to find places to try based on popular experience rather than where people check in most. Users will be able to share their best place to go for coffee, the best date night locale and more. Essentially, Highlights offers a way for people to find the best places based on experience rather than attendance.

Although the experience categories are not fully flushed out right now, it’s a good step forward. Gowalla is adding another level of engagement to their platform, and it’s one that makes the service a little more human.

It’s great to know where you’re friends are and where they’ve been, but as humans we need more filters than that. In real life, I wouldn’t call up my friends and ask them to list the places they’ve been in the past week. I want to know where they’ve been that they liked, or would recommend. Highlights isn’t perfect, but it’s a tiny step towards making interactions more rooted to our values and needs.

Via Mashable