A truly inspirational interview with Eike König. Eike König is the owner of HORT, a creative studio in Berlin. His profession is to have a good life. His studio takes a collaborative approach to solving clients problem and using a computers for them is just a tool.

The “Official Avatar Interactive Trailer” is the clue of the promotional campaign of this sci-fi movie. The Adobe AIR program brings Avatar’s Pandora natives straight to your desktop. In addition to the Avatar trailers it includes dozens of video shorts that go in-depth into the making of the movie and the background of the main characters.

The interactive Avatar Trailer to download here

Source: Mashable

As you can see in the video above, which shows a side-by-side comparison of typing on the Omnia II versus on an iPhone, the way you type with Swype is you literally swipe your finger from one letter to the next as fast as you can. In the video, the Swypist beats the iPhone typist hands down, so to speak. But the comparison is more illustrative than definitive.

Swype was created by the inventor of the T9 predictive typing system used on most phones today because he felt that new text input methods for small touchscreens are sorely needed. Today, the startup announced the first phone to use the technology will be the Samsung Omnia II on Verizon.

Source: Techcrunch

Forsman & Bodenfors came up with innovative digital campaign to promote the opening of a new IKEA store in Malmo Sweden. Armed with little media budget, the agency came up with an unconventional Facebook campaign that started with a profile of the store’s manager, Gordon Gustavsson. Gustavsson uploaded pictures of the store’s showrooms to his photo album and any “friends” who tagged the products with their names then won those items.

Source: Creativity-online.com

Thanks to Marie-Ève.

Dutch agency Novocortex recently launched a pretty cool viral and iPhone app game bundle called “Enless Racing” for an insurance company called Vrijverzekerd to promote their point of difference in the market of repaying the purchase price of the car in an accident.

The app enables players to start an endless race by driving a car from iPhone to iPhone with their friends.

Source: www.digitalbuzzblog.com/

Judit & Judit are performing some of the best YouTube videos over the years. This is an initiative from the Swedish broadband Com Hem AB.

This montage from Socialnomics gives great examples on how Social Media can generate ROI .

Source : Viralblog

I love the storytelling of this ad. Very powerful.

Source: msn.ca

Rebecca Ward uses meters and meters of tape, woven and interwoven, to create these stunning colourful installations. Can you believe she is only 26. I love how she uses the architectural details. I will never look at a roll of tape the same again.

Another find from notcot.

Great site. Basically it pits women against men. Is there anything that could be more competitive?

The daunting leaderboard watches over everything and adds to the excitement, so does the random commentary and you tube integration. Graphics are simple and clear-the way they should be. I think the best part is that there isn’t a heavy loader (WOW!).

Check it out.